Web Mining for Clementine is an add-on module that allows analysts to perform ad hoc predictive Web analysis within the Clementine intuitive visual work-flow interface. Powered by proven NetGenesis Web analytics technology, Web Mining for Clementine transforms raw Web data into analysis-ready business events that allow you to segment users, understand the pathways and affinities charted by users as they navigate your site, and predict user propensity to convert, buy, or churn.